Chapter 1 General Overview; Information About The Cisco Service Control Concept; Cisco Service Control Solution; Service Control For Broadband Service Providers - Cisco SCE 1000 Installation And Configuration Manual

Information About the Cisco Service Control Concept

Information About the Cisco Service Control Concept
•
•

Cisco Service Control Solution

The Cisco Service Control solution is delivered through a combination of purpose-built hardware and
specific software solutions that address various service control challenges faced by service providers.
The SCE platform is designed to support classification, analysis, and control of Internet/IP traffic.
Service Control enables service providers to create profitable new revenue streams while capitalizing on
their existing infrastructure. With the power of Service Control, service providers have the ability to
analyze, charge for, and control IP network traffic at multigigabit wire line speeds. The Cisco Service
Control solution also gives service providers the tools they need to identify and target high-margin
content-based services and to enable their delivery.
As the downturn in the telecommunications industry has shown, IP service providers' business models
need to be reworked to make them profitable. Having spent billions of dollars to build ever larger data
links, providers have incurred massive debts and faced rising costs. At the same time, access and
bandwidth have become commodities where prices continually fall and profits disappear. Service
providers have realized that they must offer value-added services to derive more revenue from the traffic
and services running on their networks. However, capturing real profits from IP services requires more
than simply running those services over data links; it requires detailed monitoring and precise, real-time
control and awareness of services as they are delivered. Cisco provides Service Control solutions that
allow the service provider to bridge this gap.

Service Control for Broadband Service Providers

Service providers of any access technology (DSL, cable, mobile, and so on) targeting residential and
business consumers must find new ways to get maximum leverage from their existing infrastructure,
while differentiating their offerings with enhanced IP services.
The Cisco Service Control Application for Broadband adds a new layer of service intelligence and
control to existing networks that can:
•
•
•
•
•
•
•
Cisco SCE 1000 2xGBE Installation and Configuration Guide
1-2
Cisco Service Control Solution, page 1-2
Service Control for Broadband Service Providers, page 1-2
Report and analyze network traffic at subscriber and aggregate level for capacity planning
Provide customer-intuitive tiered application services and guarantee application SLAs
Implement different service levels for different types of customers, content, or applications
Identify network abusers who are violating the Acceptable Use Policy
Identify and manage peer-to-peer, NNTP (news) traffic, and spam abusers
Enforce the Acceptable Use Policy (AUP)
Integrate Service Control solutions easily with existing network elements and BSS/OSS systems

Chapter 1 General Overview

OL-26790-01