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8.05
Brochures, Postcards and Inserts: Typography
Headlines and Subheads
Always use GE Inspira for headlines. It is suggested that GE Inspira
regular be used, reserving bolding for key words instead of bolding
an entire headline or subhead. Headers should be presented in the
same color as the Monogram.
You have fl exibility to present a call-to-action (such as a URL) in
whatever font size is reasonable for the brochure, to ensure it draws
the eye of the reader.
Body Copy
All body copy text in brochures and other inserts should appear
in GE Inspira font. The minimum size is suggested at 10 pt. Use of
handwritten font or elegant invitation fonts should not be used
in brochures. Body copy in brochures and on other inserts should
always be justifi ed left. Do not center or right justify copy. Do not
indent paragraphs. You have fl exibility to indent bullet points or
design spacing of copy to increase readability.
Body copy should never be larger than headlines or subheads. See
Literature Brand Expression Guidelines for more body copy details.
Legal Copy
Terms and conditions can be provided in GE Inspira or an alternate
Sans Serif font. Please refer to Section 5.0 on Typography for details.
Direct Response Communications
Version 2.0
Page 96
Example of a brochure cover and inside page.
Service Protection Plus
by GE
Spend time
with each other.
Not a repair man.
Service Protection Plus
by GE
When your appliances break, you
want a repair man to arrive fast,
repairs to be completed in one
visit, and you want the lowest
cost. That's why GE introduced
Service Protection Plus.
One dishwasher repair could
cost up to $300. With Service Protection Plus
by GE, you would
save $200
on the repair.
Call today to save an extra 10%
1.800.555.5555
or visit
geappliances.com/services
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