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8.05
Brochures, Postcards and Inserts: Improper Use
1.
Don't set any headlines, subheads or body copy on letters
fl ush right.
2.
Don't use full-bleed color photography.
3.
Don't use more than one image per panel/page. This does not
apply to inset imagery.
4.
Don't place Monogram in areas other than justifi ed left on
either the bottom or top of brochures and other inserts.
Direct Response Communications
Version 2.0
Page 101
1.
2.
Service Protection Plus
by GE
When your appliances break, you
want a repair man to arrive fast,
repairs to be completed in one
visit, and you want the lowest
cost. That's why GE introduced
Service Protection Plus.
One dishwasher repair could
cost up to $300. With Service Protection Plus
by GE, you would
save $200
on the repair.
Call today to save an extra 10%
1.800.555.5555
or visit
geappliances.com/services
3.
GE Money
Call 1-800-555-5555
Home Loans
You have the right to expect
the very best performance from
your appliances and
home electronics...
But life isn't
perfect.
That's why GE off ers...
Service Protection Plus
A comprehensive plan that covers repairs to your
appliances and home electronics so you can stop
worrying about untimely problems!
P
P
P
4.
Service Protection Plus
You have the right to expect
the very best performance from
your appliances and
home electronics...
But life isn't
perfect.
One dishwasher repair could
cost up to $300. With GE Protection Plus,
you could save
more than $200!
That's why GE off ers...
Service Protection Plus
™
A comprehensive plan that covers repairs to your
appliances and home electronics so you can stop
worrying about untimely problems!
P
NO
NO
Hidden Costs.
P
NO
NO
Deductibles.
P
NO
NO
Stress.
1-800-555-5555
™
by GE
One dishwasher repair could
cost up to $300. With GE Protection Plus,
you could save
more than $200!
™
Hidden Costs.
Deductibles.
Stress.
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