GE Brand Expression Guidelines Direct Response page 25

2.04 Monogram: Limited Space Lock-up ― With Market Name
This page shows the lock-up version of the Monogram, "GE"
and the Market name for limited space situations in Markets
where awareness of the GE Brand is low.
Example 1 illustrates the lock-up size and position. The
cap height of "GE" is one-fifth the diameter of the Monogram.
"GE" is set 25% of the diameter size away from the top of
the Monogram. Center "GE" and the Market name above
the Monogram.
Example 2 illustrates the rules for clear space.
Maintain a minimum clear space of 12.5% of the diameter
of the Monogram around the lock-up.
Refer to the Color Migration Strategy Matrix in Section 4.0 for
correct color guidelines.
Note The minimum allowed size of the Monogram is 0.25 inches
in diameter.
Direct Response Communications
Version 2.0
Page 25
Example 1
Center
GE Market
The cap height of the letters "GE" is 20%
or one-fifth the diameter of the Monogram.
Example 2
GE Market
Minimum clear space = 12.5%
of the diameter of the Monogram.
20%
Spacing = 25% Monogram diameter
20%