GE Brand Expression Guidelines Direct Response page 47

5.02 Typography: Overview
Specifically designed for us,
GE Inspira is bold, precise and
modern. It is individual and
recognizable and brings a Use GE Inspira Italic to show emphasis.
new VISUAL distinctiveness
Use all caps for emphasis.
to our brand.
Use GE Inspira Bold Italic for emphasis.
Direct Response Communications
Version 2.0
Page 47
Use GE Inspira Bold for subheads.
Use GE Inspira Regular for body copy and headlines.
Use underlining for emphasis.