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Brand Expression Guidelines
Direct response
GE Brand Expression Guidelines Direct Response page 28
Version 2.0 (december 21, 2006)
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3.0
Tagline
3.01
Overview
3.02
Proper Use
3.03
Markets with Limited Recognition of GE
3.04
Translation
3.05
Color Use
3.06
Improper Use
Direct Response Communications
Version 1.0
Page 28
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