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GE Brand Expression Guidelines Direct Response page 93

Version 2.0 (december 21, 2006)

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8.04
Forms: Design (continued)
The examples below show fl exibility in using color and fonts
in form design to make it easier for customers to understand
and complete forms, while still reinforcing the GE Brand.
Examples 2,3 and 4 all utilize GE Inspira for heads, subheads
and instructional copy and a more condensed Sans Serif font
in data capture sections. These examples also show options in
how color and tinting can be applied.
Example 1 Subheads are not in GE
Inspira. Drop shadow boxes are not
appropriate for the GE brand.
Loan Agreement Form
Agreement No.
Ref:
Regulated by the Consumer Credit Act, 2006.
Customer No:
Email: loansireland@ge.com
www.gemoney.ie
1
Your Information
Name
1
Occupation
Salary
Address
Length of time in current employment? Years
Months
Phone (h)
(w)
(m)
Date of Birth
Can we contact you at work? YES
NO
Residential Status: Homeowner
Tenant
Living with Parents
Marital Status: Single
Married
Widowed
Separated
Length of time at address Years
Months
Purpose of this Loan
Work Name
Mortgage/Rent:
per month
Work Address
Other Loans:
per month
2
Your Loan Details
With Payment Protection
Without Payment Protection
1. Amount of Credit Limit
2. Period of Agreement
Months
Months
3. Frequency of Repayment Instalments
Monthly
Monthly
4. Amount of Each Instalment
5. APR
6. Number of Repayment Instalments
7. Total Amount Advanced
8. Interest Rate
Variable
Variable
NB. You may withdraw from this Agreement at any time within 14 days from date of issue of the loan funds ― see conditions below.
3
Payment Protection Plan
Please indicate the level of cover required:
i. Life, Accident, Sickness, Involuntary Redundancy (available only to employees, other than those employed directly by the state)
OR
ii. Life, Accident, Sickness, Critical Illness (available only to Self employed or State employed customers)
You can avail of the Payment Protection Plan as long as you are over 18 and under 65 years of age for the period of agreement. I understand that the Payment Protection Plan is optional. I understand
that no medical condition which I have received medical treatment, advice or consultation for during the 12 months immediately prior to the date of my agreement will be covered. I confirm that I have
read the terms of the Payment Protection Plan and that I am aware of those terms. I understand that I must be actively at work in my normal occupation to avail of Payment Protection Plan. You may
cancel the Payment Protection Plan within 30 days from teh date you receive your Certificate of Insurance. For further information on cancellation in the 30-day period, please refer to the terms and
conditions of the Certificate of Insureance. If you cancel the Payment Protection outside this 30-day period, three months written notice is required. On cancellation without notice three months premium
shall be paid by the Customer. The requirement for three months notice does not apply until six months after the commencement of the Agreement. I agree that in the event of my rescheduling my
Agreement, a new Payment Protection Plan will issue and the monthly premium will be at the current premium rate at the date of the reschedule.
Customer Signature
Date
/
/
Monthly Premium
4
Electronic Funds Payment Option
If you wish to have your loan cheque lodged to your bank account electronically, please complete this section. I am instructing GE Capital Woodchester Finance Ltd., trading as GE Money (hereinafter
called "GE Money"), to transfer my loan amount by Electronic Funds Transfer (EFT) to my bank account as detailed on my direct debit instruction (Section 5).
Customer Signature
Date
/
/
Direct Response Communications
Direct Response Communications
Version 2.0
Page 93
Example 2 Use of rounded edges on
boxes, heads and subheads in GE
Inspira, left justifi ed.
Loan Agreement Form
Agreement No.
Ref:
Customer No:
1
Your Information
Name
1
Occupation
Salary
Address
Length of time in current employment? Years
Months
Phone (h)
(w)
(m)
Date of Birth
Can we contact you at work? YES
NO
Residential Status: Homeowner
Tenant
Living with Parents
Marital Status: Single
Married
Widowed
Separated
Length of time at address Years
Months
Purpose of this Loan
Work Name
Mortgage/Rent:
per month
Work Address
Other Loans:
per month
Your Loan Details
2
With Payment Protection
Without Payment Protection
1. Amount of Credit Limit
2. Period of Agreement
Months
Months
3. Frequency of Repayment Instalments
Monthly
Monthly
4. Amount of Each Instalment
5. APR
6. Number of Repayment Instalments
7. Total Amount Advanced
8. Interest Rate
Variable
Variable
NB. You may withdraw from this Agreement at any time within 14 days from date of issue of the loan funds ― see conditions below.
3
Payment Protection Plan
Please indicate the level of cover required:
i. Life, Accident, Sickness, Involuntary Redundancy (available only to employees, other than those employed directly by the state)
OR
ii. Life, Accident, Sickness, Critical Illness (available only to Self employed or State employed customers)
You can avail of the Payment Protection Plan as long as you are over 18 and under 65 years of age for the period of agreement. I understand that the Payment Protection Plan is optional. I understand
that no medical condition which I have received medical treatment, advice or consultation for during the 12 months immediately prior to the date of my agreement will be covered. I confirm that I have
read the terms of the Payment Protection Plan and that I am aware of those terms. I understand that I must be actively at work in my normal occupation to avail of Payment Protection Plan. You may
cancel the Payment Protection Plan within 30 days from teh date you receive your Certificate of Insurance. For further information on cancellation in the 30-day period, please refer to the terms and
conditions of the Certificate of Insureance. If you cancel the Payment Protection outside this 30-day period, three months written notice is required. On cancellation without notice three months premium
shall be paid by the Customer. The requirement for three months notice does not apply until six months after the commencement of the Agreement. I agree that in the event of my rescheduling my
Agreement, a new Payment Protection Plan will issue and the monthly premium will be at the current premium rate at the date of the reschedule.
Customer Signature
Date
/
/
Monthly Premium
4
Electronic Funds Payment Option
If you wish to have your loan cheque lodged to your bank account electronically, please complete this section. I am instructing GE Capital Woodchester Finance Ltd., trading as GE Money (hereinafter
called "GE Money"), to transfer my loan amount by Electronic Funds Transfer (EFT) to my bank account as detailed on my direct debit instruction (Section 5).
Customer Signature
Date
/
/
Regulated by the Consumer Credit Act, 2006.
Email: loansireland@ge.com
www.gemoney.ie
Example 3 Limited use of reverse-out
bars makes it simple for consumers to
see diff erent sections of the form. Use
of alternate line shading (up to 15%
tint) increases ease of readability.
Loan Agreement Form
Agreement No.
Ref:
Customer No:
1. Your Information
Name
Occupation
Salary
Address
Length of time in current employment? Years
Months
Phone (h)
(w)
(m)
Date of Birth
Can we contact you at work? YES
NO
Residential Status: Homeowner
Tenant
Living with Parents
Marital Status: Single
Married
Widowed
Separated
Length of time at address Years
Months
Purpose of this Loan
Work Name
Mortgage/Rent:
per month
Work Address
Other Loans:
per month
2. Your Loan Details
With Payment Protection
Without Payment Protection
1. Amount of Credit Limit
2. Period of Agreement
Months
Months
3. Frequency of Repayment Instalments
Monthly
Monthly
4. Amount of Each Instalment
5. APR
6. Number of Repayment Instalments
7. Total Amount Advanced
8. Interest Rate
Variable
Variable
NB. You may withdraw from this Agreement at any time within 14 days from date of issue of the loan funds ― see conditions below.
3. Payment Protection Plan
Please indicate the level of cover required:
i. Life, Accident, Sickness, Involuntary Redundancy (available only to employees, other than those employed directly by the state)
OR
ii. Life, Accident, Sickness, Critical Illness (available only to Self employed or State employed customers)
You can avail of the Payment Protection Plan as long as you are over 18 and under 65 years of age for the period of agreement. I understand that the Payment Protection Plan is optional. I understand
that no medical condition which I have received medical treatment, advice or consultation for during the 12 months immediately prior to the date of my agreement will be covered. I confirm that I have
read the terms of the Payment Protection Plan and that I am aware of those terms. I understand that I must be actively at work in my normal occupation to avail of Payment Protection Plan. You may
cancel the Payment Protection Plan within 30 days from teh date you receive your Certificate of Insurance. For further information on cancellation in the 30-day period, please refer to the terms and
conditions of the Certificate of Insureance. If you cancel the Payment Protection outside this 30-day period, three months written notice is required. On cancellation without notice three months premium
shall be paid by the Customer. The requirement for three months notice does not apply until six months after the commencement of the Agreement. I agree that in the event of my rescheduling my
Agreement, a new Payment Protection Plan will issue and the monthly premium will be at the current premium rate at the date of the reschedule.
Customer Signature
Date
/
/
Monthly Premium
4. Electronic Funds Payment Option
If you wish to have your loan cheque lodged to your bank account electronically, please complete this section. I am instructing GE Capital Woodchester Finance Ltd., trading as GE Money (hereinafter
called "GE Money"), to transfer my loan amount by Electronic Funds Transfer (EFT) to my bank account as detailed on my direct debit instruction (Section 5).
Customer Signature
Date
/
/
Regulated by the Consumer Credit Act, 2006.
Email: loansireland@ge.com
www.gemoney.ie
Example 4 Use of 15% tint to focus
attention on sections to be fi lled out.
Loan Agreement Form
Agreement No.
Ref:
Customer No:
Your Information
1
Name
Occupation
Salary
Address
Length of time in current employment? Years
Months
Phone (h)
(w)
(m)
Date of Birth
Can we contact you at work? YES
NO
Residential Status: Homeowner
Tenant
Living with Parents
Marital Status: Single
Married
Widowed
Separated
Length of time at address Years
Months
Purpose of this Loan
Work Name
Mortgage/Rent:
per month
Work Address
Other Loans:
per month
2
Your Loan Details
With Payment Protection
Without Payment Protection
1. Amount of Credit Limit
2. Period of Agreement
Months
Months
3. Frequency of Repayment Instalments
Monthly
Monthly
4. Amount of Each Instalment
5. APR
6. Number of Repayment Instalments
7. Total Amount Advanced
8. Interest Rate
Variable
Variable
NB. You may withdraw from this Agreement at any time within 14 days from date of issue of the loan funds ― see conditions below.
3
Payment Protection Plan
Please indicate the level of cover required:
i. Life, Accident, Sickness, Involuntary Redundancy (available only to employees, other than those employed directly by the state)
OR
ii. Life, Accident, Sickness, Critical Illness (available only to Self employed or State employed customers)
You can avail of the Payment Protection Plan as long as you are over 18 and under 65 years of age for the period of agreement. I understand that the Payment Protection Plan is optional. I understand
that no medical condition which I have received medical treatment, advice or consultation for during the 12 months immediately prior to the date of my agreement will be covered. I confirm that I have
read the terms of the Payment Protection Plan and that I am aware of those terms. I understand that I must be actively at work in my normal occupation to avail of Payment Protection Plan. You may
cancel the Payment Protection Plan within 30 days from teh date you receive your Certificate of Insurance. For further information on cancellation in the 30-day period, please refer to the terms and
conditions of the Certificate of Insureance. If you cancel the Payment Protection outside this 30-day period, three months written notice is required. On cancellation without notice three months premium
shall be paid by the Customer. The requirement for three months notice does not apply until six months after the commencement of the Agreement. I agree that in the event of my rescheduling my
Agreement, a new Payment Protection Plan will issue and the monthly premium will be at the current premium rate at the date of the reschedule.
Customer Signature
Date
/
/
Monthly Premium
4
Electronic Funds Payment Option
If you wish to have your loan cheque lodged to your bank account electronically, please complete this section. I am instructing GE Capital Woodchester Finance Ltd., trading as GE Money (hereinafter
called "GE Money"), to transfer my loan amount by Electronic Funds Transfer (EFT) to my bank account as detailed on my direct debit instruction (Section 5).
Customer Signature
Date
/
/
Regulated by the Consumer Credit Act, 2006.
Email: loansireland@ge.com
www.gemoney.ie

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