GE Brand Expression Guidelines Direct Response page 115

9.07 Grids: Postcards
Landscape
The postcard
5"x7" Postcard, Landscape.
size grid is four
columns wide.
0.35" 14pt
The brand
architecture
components, the
GE Market
Business
Monogram and all
text align to the
left with flexibility
of top or bottom
positioning of the
Monogram.
Dimensions
Page size: 5"x7"
Margins
0.35" all around
Gutters
0.15" (space
between each
column)
0.65"
diameter
Direct Response Communications
Version 2.0
Page 115
0.15"
5"x7" Postcard, Portrait.
0.35"
GE Market
Business
Portrait
The postcard
size grid is
three columns
wide. The brand
architecture
components, the
Monogram and
all text align to
the left.
Dimensions
Page size: 5"x7"
Margins
0.35" all around
Gutters
0.15" (space
between each
0.35"
column)
0.65"
diameter
0.15"
0.35"