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GE Brand Expression Guidelines Direct Response page 114

Version 2.0 (december 21, 2006)

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9.06
Grids: Slim Jim
0.35"
Inside Spread
The Slim Jim size
inside spread grid is
six columns wide. The
grid for each page is
three columns wide.
The inside spread has
a 0.35" inside margin.
The brand architecture
components, the
Monogram and all text
align on the left.
Dimensions
Page size: 3.6"x8.5"
Spread size: 7.2"x8.5"
Margins
0.35" all around
Gutters
0.15" (space between
each column)
Direct Response Communications
Version 2.0
Page 114
0.15"
0.35"
imagination at work
0.65"
diameter
Cover
The Slim Jim size
cover grid is three
columns wide. The
brand architecture
components, the
Monogram and all text
align on the left with
flexibility for top or
bottom positioning of
the Monogram.
Dimensions
Page size: 3.6"x8.5"
Margins
0.35" all around
Gutters
0.15" (space between
0.35"
each column)
0.35"
0.35"
14pt
0.15"
GE Market
Business
0.35"
0.65"
0.35"
diameter

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