GE Brand Expression Guidelines Direct Response page 79

8.02 Envelopes: Improper Use (continued)
11. Don't use call out shapes that are widely used by other DR
marketers, or that are associated with old-fashioned DR.
12. Don't use full-bleed photography.
13. Don't use reverse-out on any other application except on a full
color envelope, i.e., don't put reverse-out text on photographs.
14. Don't use more than one photo in combination.
15. Don't use copy on an angle or multiple call-out devices more
than once per side.
16. Don't use any color other than white for negative application
of the monogram and/or tagline on full-bleed color envelopes.
17. Don't use radiating lines on call-out objects in any other shape
than circles.
18. Don't use shapes on top of shapes.
19. Don't use triangular violators.
20. Don't use photography that covers more than 50% of the
visible space.
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