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GE Brand Expression Guidelines Direct Response page 42

Version 2.0 (december 21, 2006)

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4.07
Color Palette: "Light" Color Breakdown
Print use:
Print use:
Pantone 7530
Pantone 7445
C 3
C 30
M 0
M 20
Y 10
Y 0
K 20
K 3
TOYO CF0548
TOYO CF0466
Electronic use:
Electronic use:
R 150
R 158
G 139
G 163
B 125
B 210
HEX# 968B7D
HEX# 9EA3D2
CMYK The CMYK breakdowns were produced using "standard" densities. Target density values are: Black (K) 1.70 ± 0.05, Cyan © 1.30 ± 0.05, Magenta (M) 1.35 ± 0.05 and Yellow (Y) 0.95 ± 0.05. We used
a line screen of 200 and the plate order was K-C-M-Y. Always try to achieve the best color match to the Pantone Color. Colors printed in U.S. SWOP may differ from EURO CMYK as these colors may
appear darker than expected.
Direct Response Communications
Version 2.0
Page 42
Print use:
Print use:
Pantone 500
Pantone 292
C 0
C 49
M 38
M 11
Y 21
Y 0
K 11
K 0
TOYO CF0740
TOYO CF0421
Electronic use:
Electronic use:
R 200
R 113
G 129
G 172
B 133
B 228
HEX# C88185
HEX# 71ACE4
Print use:
Print use:
Pantone 109
Pantone 557
C 0
C 30
M 10
M 0
Y 100
Y 20
K 0
K 15
TOYO CF0192
TOYO CF0662
Electronic use:
Electronic use:
R 255
R 150
G 214
G 181
B 0
B 171
HEX# FFD600
HEX# 96B5AB
Print use:
Pantone 877
(Metallic Silver Ink)
TOYO CF1043
Electronic use:
Do not use gray

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