GE Brand Expression Guidelines Direct Response page 77

8.02 Envelopes: Imagery (continued)
Illustrations
Where required photography does not exist and/or where the entire
creative positioning of a product or service uses illustrations across
multi-media, the use of an illustration can be used on an envelope.
Illustrations should comply with B2C and B2B Brand Advertising
Guidelines.
Direct Response Communications
Version 2.0
Page 77
Mr. Bob Smith
Vice President
ABC Company
Anytown, NY 100001
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