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GE Brand Expression Guidelines Direct Response page 91

Version 2.0 (december 21, 2006)

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8.04
Forms
Monogram
The guidelines in this section, in addition to those already
stated, apply to enrollment forms, customer statements and all
other types of direct response forms.
The Monogram should appear top left or bottom left on all
stand-alone forms.
When the form is a tear-off element of a letter or brochure, only
one Monogram can appear on the entire piece.
Please see Section 2.0 for more details on Monogram use.
Direct Response Communications
Version 2.0
Page 91
Only one Monogram can appear.
GE Money
Line of Credit
Convenient and Flexible
GE Money
Convenient and Flexible
It's the Line of Credit from GE Money ― a personal
It's the Line of Credit from GE Money ― a personal
line of credit with the convenience and
line of credit with the convenience and
fl exibility you need to do it all!
Mr. B. Sample
123 Any Street
Anytown, NY
12345
No annual fee
Dear Mr. Sample;
Introducing a smart financial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
You can get out
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
You are pre-qualified* for a Line of Credit from GE Money ― with a credit line up to $25,000
of debt in as little
variable APR as low as 7.99%.
Use your line for anything you want...even to consolidate your bills
as 36 months
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line up to $25,000
and be out of debt in as little as 36 months.
and a variable APR as low as 7.99%.
Use your line for anything you want...even to consolidate your
Yes, it's convenient ― there are no lengthy application forms to fill out. It just takes minutes to
bills and be out of debt in as little as 36 months.
APR as low as 7.99%
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
personal checking account.
Yes, it's convenient ― there are no lengthy application forms to fi ll out. It just takes minutes to
Credit lines
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
Yes, it's flexible ― you can customize your account by requesting the amount you need
up to $25,000
personal checking account.
as well as the length of your repayment term.
Yes, it's fl exible ― you can customize your account by requesting the amount you needas well as
If your goal is to eliminate $10,000 of debt,
No prepayment
the length of your repayment term.
your strategy might be:
Requested
penalty
If your goal is to eliminate $10,000 of debt,
Requested Amount
Request $10,000
your strategy might be:
Use your account
$25,000
Repayment Term
Request 48 months
$15,000
Requested Amount
Request $10,000
for anything
Monthly Payment
$245 (based on a 7.99% APR)
$10,000
Repayment Term
Request 48 months
you want
Monthly Payment
Success!
$245 (based on a 7.99% APR)
You could be debt-free in 48 months !
Funds can be
Success!
You could be debt-free in 48 months!
Based on an APR of 7.99%
w
Of course, the greatest flexibility is in what you choose to do with your funds. Consolidate your
deposited directly
debt, take a vacation, or cover unexpected expenses...it's up to you. And, as you pay down your
Of course, the greatest fl exibility is in what you choose to do with your funds. Consolidate your
into your checking
account, additional funds are available for your future needs.
debt, take a vacation, or cover unexpected expenses...it's up to you. And, as you pay down your
account
account, additional funds are available for your future needs.
Call 1-800-363-3996 now to accept your account. It's convenient, it's flexible...it's up to you!
Call 1-800-363-3996 now to accept your account. It's convenient, it's fl exible...it's up to you!
Sincerely,
Sincerely,
Scott Young
Vice President, Personal Finance
Scott Young
GE Money Bank
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money directly
into your checking account.
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money
directly into your checking account.
*
*
If we determine that you no longer meet our selection criteria for this offer, we may refuse to open an account in your name.
To open a GE Money Line of Credit, you must have a total household income of at least $20,000. If you already have a
GE Money Line of Credit, this offer is no longer valid.
**, ,
Please see the reverse side for important conditions to this offer.
PHONE-IN
MAIL-IN ACCEPTANCE FORM
PHONE-IN
MAIL-IN ACCEPTANCE FORM
Yes, you can accept
Yes, you can accept
your account now,
your account now,
it takes just minutes !
it takes just minutes!
REQUESTED AMOUNT
REQUESTED REPAYMENT TERM
Call Toll Free
24
36
48
Call Toll Free
1-800-363-3996
SOCIAL SECURITY NUMBER
DATE OF BIRTH (MM/DD/YY)
1-800-363-3996
Monday - Friday: 10 AM - 9 PM (EST)
HOME PHONE
WORK PHONE
Saturday: 10 AM - 6 PM (EST)
Monday - Friday: 10 AM - 9 PM (EST)
Saturday: 10 AM - 6 PM (EST)
TOTAL HOUSEHOLD INCOME*
PROVIDE A 4-DIGIT SECURITY CODE
A GE Money
A GE Money
specialist is waiting for
All requested information must be completed and is subject to verification. Alimony, child support or separate maintenance income need not
be disclosed unless relied upon for credit. I ask GE Money Bank to open my account and extend credit as requested. I agree my account will be
specialist is waiting for
your request.
governed by the GE Money Line of Credit Agreement and the Privacy Policy to be sent to me when my account is opened. If I use a check you
your request.
send me, or I request a direct deposit of funds to my bank account, I will be agreeing to these terms. I understand that the Agreement
Or complete the information at right
contains an arbitration provision which may substantially limit my rights in the event of a dispute, including my right to litigate in court or
have a jury trial, discovery and appeal rights, and the right to participate as a representative or member in a class action. Please see reverse
and mail in the enclosed envelope.
Or complete the information at right
side for important rates, fees, and other cost information. Federal law requires us to obtain, verify and record information that identifies you
and mail in the enclosed envelope.
when you open an account. We will use your name, address, date of birth, and other information for this purpose.
SIGNATURE
Monogram on both letter and tear-off
form is not allowed.
GE Money
Line of Credit
GE Money
flexibility you need to do it all!
Mr. B. Sample
123 Any Street
Anytown, NY
12345
No annual fee
Dear Mr. Sample;
Introducing a smart financial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
You can get out
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
and a
You are pre-qualified* for a Line of Credit from GE Money ― with a credit line up to $25,000
of debt in as little
variable APR as low as 7.99%.
as 36 months
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line up to $25,000
• No annual fee
and be out of debt in as little as 36 months.
and a variable APR as low as 7.99%.
Yes, it's convenient ― there are no lengthy application forms to fill out. It just takes minutes to
bills and be out of debt in as little as 36 months.
APR as low as 7.99%
• You can get out
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
of debt in as little
personal checking account.
Yes, it's convenient ― there are no lengthy application forms to fi ll out. It just takes minutes to
Credit lines
as 36 months
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
Yes, it's flexible ― you can customize your account by requesting the amount you need
up to $25,000
personal checking account.
as well as the length of your repayment term.
• APR as low as 7.99%
Yes, it's fl exible ― you can customize your account by requesting the amount you needas well as
If your goal is to eliminate $10,000 of debt,
No prepayment
the length of your repayment term.
your strategy might be:
Repayment Term (months)
penalty
• Credit lines
Amount
36
48
60
If your goal is to eliminate $10,000 of debt,
monthly payment amount
up to $25,000
Requested Amount
your strategy might be:
$786
$612
$509
Use your account
Repayment Term
$472
$367
$305
Requested Amount
Request $10,000
for anything
Monthly Payment
$315
• No prepayment
$245
$204
Repayment Term
Request 48 months
$5,000
$157
$122
--
penalty
you want
Monthly Payment
Success!
$245 (based on a 7.99% APR)
Based on an APR of 7.99%
Funds can be
• Use your account
Success!
You could be debt-free in 48 months!
Of course, the greatest flexibility is in what you choose to do with your funds. Consolidate your
for anything
deposited directly
debt, take a vacation, or cover unexpected expenses...it's up to you. And, as you pay down your
Of course, the greatest fl exibility is in what you choose to do with your funds. Consolidate your
you want
into your checking
account, additional funds are available for your future needs.
debt, take a vacation, or cover unexpected expenses...it's up to you. And, as you pay down your
account
account, additional funds are available for your future needs.
Call 1-800-363-3996 now to accept your account. It's convenient, it's flexible...it's up to you!
• Funds can be
deposited directly
Call 1-800-363-3996 now to accept your account. It's convenient, it's fl exible...it's up to you!
Sincerely,
into your checking
Sincerely,
account
Scott Young
Vice President, Personal Finance
Scott Young
GE Money Bank
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money directly
into your checking account.
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money
directly into your checking account.
*
*
If we determine that you no longer meet our selection criteria for this offer, we may refuse to open an account in your name.
To open a GE Money Line of Credit, you must have a total household income of at least $20,000. If you already have a
GE Money Line of Credit, this offer is no longer valid.
**, ,
Please see the reverse side for important conditions to this offer.
PR-LtrB7-06/05
PHONE-IN
PHONE-IN
Yes, you can accept
Yes, you can accept
your account now,
your account now,
it takes just minutes !
it takes just minutes!
Call Toll Free
60
72
84 (months)
Call Toll Free
BEST TIME TO CALL (HH:MM)
1-800-363-3996
am
pm
1-800-363-3996
Monday - Friday: 10 AM - 9 PM (EST)
CELL / OTHER PHONE WHERE WE MAY CALL YOU
Saturday: 10 AM - 6 PM (EST)
Monday - Friday: 10 AM - 9 PM (EST)
Saturday: 10 AM - 6 PM (EST)
DO YOU:
A GE Money
own
rent
other
A GE Money
specialist is waiting for
your request.
specialist is waiting for
your request.
Or complete the information at right
and mail in the enclosed envelope.
Or complete the information at right
and mail in the enclosed envelope.
DATE
Convenient and Flexible
Convenient and Flexible
It's the Line of Credit from GE Money ― a personal
It's the Line of Credit from GE Money ― a personal
line of credit with the convenience and
line of credit with the convenience and
flexibility you need to do it all!
fl exibility you need to do it all!
and a
Use your line for anything you want...even to consolidate your bills
• No annual fee
Use your line for anything you want...even to consolidate your
• You can get out
of debt in as little
as 36 months
• APR as low as 7.99%
Requested
Repayment Term (months)
• Credit lines
Amount
36
48
60
monthly payment amount
up to $25,000
Request $10,000
$25,000
$786
$612
$509
Request 48 months
$15,000
$472
$367
$305
$245 (based on a 7.99% APR)
$10,000
$315
• No prepayment
$245
$204
$5,000
$157
$122
--
penalty
You could be debt-free in 48 months !
Based on an APR of 7.99%
• Use your account
Based on an APR of 7.99%
w
for anything
you want
• Funds can be
deposited directly
into your checking
account
PR-LtrB7-06/05
MAIL-IN ACCEPTANCE FORM
MAIL-IN ACCEPTANCE FORM
REQUESTED AMOUNT
REQUESTED REPAYMENT TERM
24
36
48
60
72
84 (months)
SOCIAL SECURITY NUMBER
DATE OF BIRTH (MM/DD/YY)
BEST TIME TO CALL (HH:MM)
am
pm
HOME PHONE
WORK PHONE
CELL / OTHER PHONE WHERE WE MAY CALL YOU
TOTAL HOUSEHOLD INCOME*
PROVIDE A 4-DIGIT SECURITY CODE
DO YOU:
own
rent
other
All requested information must be completed and is subject to verification. Alimony, child support or separate maintenance income need not
be disclosed unless relied upon for credit. I ask GE Money Bank to open my account and extend credit as requested. I agree my account will be
governed by the GE Money Line of Credit Agreement and the Privacy Policy to be sent to me when my account is opened. If I use a check you
send me, or I request a direct deposit of funds to my bank account, I will be agreeing to these terms. I understand that the Agreement
contains an arbitration provision which may substantially limit my rights in the event of a dispute, including my right to litigate in court or
have a jury trial, discovery and appeal rights, and the right to participate as a representative or member in a class action. Please see reverse
side for important rates, fees, and other cost information. Federal law requires us to obtain, verify and record information that identifies you
when you open an account. We will use your name, address, date of birth, and other information for this purpose.
SIGNATURE
DATE

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