GE Brand Expression Guidelines Direct Response page 86

8.03 Letters/Letterhead: Imagery
Use of cut-out photography, square-cut photography or
illustrations is consistent with the GE Brand. Square-cut photos
should not bleed. Using feathered edges around a photo to fi t in
a designated space is not within the guidelines.
Limit the use of photographs to one per letterhead.
Photo bleeds off page.
GE
Commercial Finance
Mr. Bob Smith
SVP ABC Company
123 Anystreet
Anycity, CA 10001
We can help you
bridge the gap.
Dear Mr. Smith,
When determination alone can't turn your vision into reality, GE
Commercial Finance can provide assistance to bridge the gap between
concept and completion.
We're backed with local market exptertise, structuring fl exibility, and the
unmatched capital resources of the GE company.
In the Western United States we've recently tailored several signifi cant
transactions:
- $15, 424,000 fi xed rate acquisition fi nancing for 10 years for the Village of
the Four Seasons in San Jose, California.
- $8,000,000 low leverage, fi xed rate refi nancing for
10 years for The Aspens in Avon, Colorado.
So whatever your vision, GE would be pleased to
talk to you about how we can get your deal
done fast.
Please call me at 949.477.1545 or go online to gerealestate.com.
Sincerely,
Lew Grace,
Managing Director
imagination at work
Direct Response Communications Direct Response Communications
Version 2.0
Page 86
Cropped photos. Square-cut photos.