GE Brand Expression Guidelines Direct Response page 30

3.02 Tagline: Proper Use
There are two versions of the tagline lock-up: the standard,
one-line version, and the stacked, two-line version. Use the
standard version whenever possible. Use the stacked version
only in situations where space is limited and the one-line
version will not fit.
In the tagline lock-up, the Monogram and tagline appear in a
fixed size and position relationship that does not change.
Artwork for each version of the tagline lock-up is supplied as
an Encapsulated Postscript file (EPS) and can be downloaded in
black, white and all the colors of the direct response palette.
Do not change or modify this approved artwork.
Location
The tagline can be set either bottom left or top left (but in most
cases, appears in the lower left corner of any printed material).
Direct Response Communications
Version 2.0
Page 30
Standard lock-up: One-line version.
imagination at work
Construction: Monogram and tagline lock-up is a fixed relationship.
Spacing = 15% Monogram diameter - 0.1275"/3.25mm
imagination at work
Tagline 18pt GE Inspira Regular
Monogram size = 0.85"/21.75mm
Stacked lock-up: Use in limited space situations only.
Monogram size = 0.85"/21.75mm
imagination at work
Minimum clear space = 25%
the diameter of the Monogram
0.2125"/5.45mm
x
Center on x-height
Spacing = 15% Monogram diameter - 0.1275"/3.25mm
Tagline 18pt GE Inspira Regular