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GE Brand Expression Guidelines Direct Response page 74

Version 2.0 (december 21, 2006)

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8.02
Envelopes: Design Devices (continued)
Additional examples of circular and organically-driven call-out
devices.
Direct Response Communications
Version 2.0
Page 74
Oval shape, copy on an angle.
Variation on circular violator on full color envelope.
Use of two GE Brand approved colors.
Radiating circular lines draw the eye to the call-out.
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