GE Brand Expression Guidelines Direct Response page 39

4.04 Color Palette: Backgrounds
This page illustrates use of colors and tints on color
backgrounds. Refer to this guide particularly when creating
applications with Levels 1, 2 and 3 information (GE Brand,
Market and Business).
On color backgrounds, reverse the Monogram and/or tagline
lock-up in white.
"Bright" Color Palette
"Light" Color Palette
Direct Response Communications
Version 2.0
Page 39
When using Level 1 (GE Brand) and Level 2 (Market),
reverse them in white out of the background color.
GE Market
50% Tint 50% Tint
Pantone: 7455 Pantone: 260
50% Tint 50% Tint
Pantone: 7530 Pantone: 7445
50% Tint 50% Tint
Pantone: 485 Process Cyan
50% Tint 50% Tint
Pantone: 500 Pantone: 292
When adding Level 3 (Business), Level 1 (GE Brand)
and Level 2 (Market) print in a 50% tint of the
background color.
Level 3 (Business) reverses in white out of the
background color.
GE Market
Business
50% Tint 50% Tint
Pantone: 144 Pantone: 376
50% Tint 50% Tint
Pantone: 109 Pantone: 557
50% Tint
Pantone: Black 6
50% Tint
Pantone: 877 (Silver)