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8.03
Letters/Letterhead: Typography (continued)
Justifi cation
Body copy should always be justifi ed left, with no indenting.
Johnson boxes, headlines and subheads can be justifi ed left or
centered. When necessary, they can be justifi ed right providing
fl exibility to use top of letter real estate for the Johnson Box.
Sidebars and call-outs should always be placed on the right
side of letterhead to allow for copy to be justifi ed left and to limit
interference with the GE Brand.
Johnson Box left justifi ed, call-out
on right hand side.
Convenient and Flexible
GE Money
It's the Line of Credit from GE Money ― a personal
line of credit with the convenience and fl exibility
you need to do it all!
Mr. B. Sample
123 Any Street
Anytown, NY
12345
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it
happen.
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line
• No annual fee
up to $25,000
†
and a variable APR as low as 7.99%.
†
Use your line for anything
you want...even to consolidate your bills and be out of debt in as little as 36
• APR as low
months.
as 7.99%
†
Yes, it's convenient ― there are no lengthy application forms to fi ll out. It just
• Credit lines up
takes minutes to accept your account by calling 1-800-363-3996. The funds
to $25,000
†
can be deposited directly into your personal checking account.
Yes, it's fl exible ― you can customize your account by requesting the
Call Toll Free:
amount you need as well as the length of your repayment term.
1-800-363-3996
Of course, the greatest fl exibility is in what you choose to do with your funds.
Consolidate your debt, take a vacation, or cover unexpected expenses...it's up to
you. And, as you pay down your account, additional funds are available for your future
needs.
Call 1-800-363-3996 now to accept your account. It's convenient, it's fl exible...it's up to you!
Sincerely,
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money
directly into your checking account.
Direct Response Communications
Direct Response Communications
Version 2.0
Page 83
Johnson Box right justifi ed, sidebar
on right side of letter.
Convenient and Flexible
GE Money
It's the Line of Credit from GE Money ― a personal
line of credit with the convenience and
fl exibility you need to do it all!
Mr. B. Sample
123 Any Street
Anytown, NY
12345
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line up to $25,000
†
• No annual fee
and a variable APR as low as 7.99%.
Use your line for anything you want...even to consolidate your
†
bills and be out of debt in as little as 36 months.
• You can get out
of debt in as little
Yes, it's convenient ― there are no lengthy application forms to fi ll out. It just takes minutes to
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
as 36 months
personal checking account.
• APR as low as 7.99%
Yes, it's fl exible ― you can customize your account by requesting the amount you needas well as
the length of your repayment term.
• Credit lines
If your goal is to eliminate $10,000 of debt,
up to $25,000
†
your strategy might be:
Requested Amount
Request $10,000
• No prepayment
Repayment Term
Request 48 months
penalty
Monthly Payment
$245 (based on a 7.99% APR)
Success!
You could be debt-free in 48 months!
• Use your account
Based on an APR of 7.99%
w
for anything
Of course, the greatest fl exibility is in what you choose to do with your funds. Consolidate your
you want
debt, take a vacation, or cover unexpected expenses...it's up to you. And, as you pay down your
account, additional funds are available for your future needs.
• Funds can be
Call 1-800-363-3996 now to accept your account. It's convenient, it's fl exible...it's up to you!
deposited directly
into your checking
Sincerely,
account
Scott Young
Vice President, Personal Finance
GE Money Bank
* If we determine that you no longer meet our selection criteria for this off er, we may refuse to open an account in your name. To open a
GE Money Line of Credit, you must have a total household income of at least $20,000. If you already have a GE Money Line of Credit, this
off er is no longer valid.
Letter with copy indented.
GE
Appliances
ACT NOW TO RECEIVE
www.GEAppliances.com/spp
Raymond Hulett
127 Southend Blvd.
Lufkin, TX 75901-3927
Dear Raymond Hulett:
The standard warranty covering your Hotpoint refrigerator expired quite some
time ago.
We want you to enjoy the peace of mind that comes from knowing you are
protected...and that you won't have to pay for any unexpected repairs or needed
adjustments. That's why we are giving you this special opportunity at a special price to
†
protect your refrigerator with a service contract called GE Service Protection Plus.
COMPREHENSIVE COVERAGE
Even the best operating major appliances and home electronics need occasional
repairs and adjustments to stay in top running condition – especially as they grow older.
Today, just one service call alone can easily cost $150 or more! But with Service Protection
Plus from GE, you receive service as often as you need it. Your coverage includes all
expenses for functional replacement parts and labor on repairs to operating components
that fail during normal use, with no deductibles or fees of any kind.
PROFESSIONAL, RELIABLE SERVICE
By dialing the toll-free phone number listed on your contract, you avoid all the
guesswork and hassle of choosing a dependable, qualifi ed service provider. We schedule
service promptly – at a time that is convenient for you. Our expert technicians are trained to
repair your brand and model of major appliance or electronics. They use advanced diagnostic
tools and only quality replacement parts, so most repairs are completed in
just one visit!
Letter with sidebar on left hand side.
GE Money
It's the Line of Credit from GE Money ― a personal
20% SAVINGS
1-800-626-2224
Mr. B. Sample
123 Any Street
Anytown, NY
12345
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
• No annual fee
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line up to $25,000
Coverage
and a variable APR as low as 7.99%.
Use your line for anything you want...even to consolidate your
†
bills and be out of debt in as little as 36 months.
• You can get out
includes
of debt in as little
Yes, it's convenient ― there are no lengthy application forms to fi ll out. It just takes minutes to
all expenses
as 36 months
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
personal checking account.
for functional
• APR as low as 7.99%
†
Yes, it's fl exible ― you can customize your account by requesting the amount you needas well as
replacement
the length of your repayment term.
• Credit lines
If your goal is to eliminate $10,000 of debt,
parts and
up to $25,000
†
your strategy might be:
labor
Requested Amount
Request $10,000
• No prepayment
Repayment Term
Request 48 months
penalty
Monthly Payment
$245 (based on a 7.99% APR)
P
• Use your account
Success!
You could be debt-free in 48 months!
Range
for anything
Of course, the greatest fl exibility is in what you choose to do with your funds. Consolidate your
you want
P
Refrigerator
debt, take a vacation, or cover unexpected expenses...it's up to you. And, as you pay down your
account, additional funds are available for your future needs.
• Funds can be
P
Dishwasher
deposited directly
Call 1-800-363-3996 now to accept your account. It's convenient, it's fl exible...it's up to you!
into your checking
P
Dryer
account
Sincerely,
P
Microwave
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money
directly into your checking account.
Convenient and Flexible
line of credit with the convenience and
fl exibility you need to do it all!
†
Based on an APR of 7.99%
w
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