GE Brand Expression Guidelines Direct Response page 110

9.02 Grids: Overview
Two elements make up the grid. They are:
Image/Clear Space Guide
The outer magenta key line indicates the area in which to position
images and text.
Text Columns and Gutters
The majority of the grids in GE literature are based on a six-column
grid. The vertical cyan rules indicate body text columns with fixed
gutter spaces.
When necessary, use fewer columns.
US letter, landscape, is based on an eight-column grid.
Image/clear space guide
Text columns
and gutters
Direct Response Communications
Version 2.0
Page 110
US letter full grid, portrait.
Metric A4 full grid, portrait.