GE Brand Expression Guidelines Direct Response page 69

8.02 Envelopes: Monogram
Location
In most cases, the Monogram is placed in the top left corner on
envelopes. However, for oversized and odd shaped envelopes, DR
marketers may wish to apply the Monogram in the lower left corner
as deemed appropriate.
On envelopes only, DR marketers have the fl exibility to omit the
Monogram when there is a business reason for doing so.
Refer to Section 2.0 Monogram for additional details on proper use
and lock-up relationships with architecture components and tagline.
No monogram.
Direct Response Communications
Version 2.0
Page 69
Monogram bottom left.
You are Pre-Qualifi ed.
Save up to $6000.
Mr. Bob Smith
Vice President
ABC Company
Anytown, NY 100001
Your customized
loan solution is inside.
GE Money
Monogram top left.
Mr. Bob Smith
Vice President
ABC Company
Anytown, NY 100001
Introducing a cleaner,
greener power machine.