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8.03
Letters/Letterhead: Design Devices
Sidebars and reverse-out bars
Sidebars should always appear on the right side of a letter to
ensure it does not interfere with the layout of the brand and
architecture lock-up.
Sidebars can be reversed-out in white on a GE approved color, or
separated from letter text with a vertical line.
Copy alignment within sidebars and reverse-out bars (vertically
positioned) are considered fl exible within the DR marketers toolkit.
Text can be aligned left, center, or right.
Use of gradient color or tints in sidebars is acceptable if it is dark
enough for reverse-out type.
Setting sidebars within rounded, organic shapes is also acceptable.
Sidebar colors should be the same as the Monogram for
monochromatic branding consistency.
Reverse-out sidebar on right side of
letter.
Convenient and Flexible
GE Money
It's the Line of Credit from GE Money ― a personal
line of credit with the convenience and
fl exibility you need to do it all!
Mr. B. Sample
123 Any Street
Anytown, NY
12345
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line up to $25,000
†
• No annual fee
and a variable APR as low as 7.99%.
Use your line for anything you want...even to consolidate your
†
bills and be out of debt in as little as 36 months.
• You can get out
of debt in as little
Yes, it's convenient ― there are no lengthy application forms to fi ll out. It just takes minutes to
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
as 36 months
personal checking account.
• APR as low as 7.99%
Yes, it's fl exible ― you can customize your account by requesting the amount you needas well as
the length of your repayment term.
• Credit lines
If your goal is to eliminate $10,000 of debt,
up to $25,000
your strategy might be:
Requested Amount
Request $10,000
• No prepayment
Repayment Term
Request 48 months
penalty
Monthly Payment
$245 (based on a 7.99% APR)
Success!
You could be debt-free in 48 months!
• Use your account
Based on an APR of 7.99%
w
for anything
Of course, the greatest fl exibility is in what you choose to do with your funds. Consolidate your
you want
debt, take a vacation, or cover unexpected expenses...it's up to you. And, as you pay down your
account, additional funds are available for your future needs.
• Funds can be
Call 1-800-363-3996 now to accept your account. It's convenient, it's fl exible...it's up to you!
deposited directly
into your checking
Sincerely,
account
Scott Young
Vice President, Personal Finance
GE Money Bank
* If we determine that you no longer meet our selection criteria for this off er, we may refuse to open an account in your name. To open a
GE Money Line of Credit, you must have a total household income of at least $20,000. If you already have a GE Money Line of Credit, this
off er is no longer valid.
Direct Response Communications
Direct Response Communications
Version 2.0
Page 84
Sidebar on right hand side, defi ned by a
colored line.
GE Money
from GE Money for up to
Mr. B. Sample
123 Any Street
Anytown, NY
12345
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are thinking
about consolidating your credit card bills or taking a dream vacation, you can now make
it happen.
You are pre-qualifi ed* for a Line of Credit from GE Money
― with a credit line up to
$25,000
and a variable APR as low as 7.99%.
Use your line for anything you want...even
†
†
†
toconsolidate your bills and be out of debt in as little as 36 months.
Yes, it's convenient
― there are no lengthy application forms to fi ll out. It just takes minutes
to accept your account by calling 1-800-363-3996. The funds can be deposited directly into
†
your personal checking account.
Yes, it's fl exible
― you can customize your account by requesting the amount you need as
well as the length of your repayment term.
Of course, the greatest fl exibility is in what you choose to do with your funds. Consolidate
your debt, take a vacation, or cover unexpected expenses...it's up to you. And, as you pay
down your account, additional funds are available for your future needs.
Call 1-800-363-3996 now to accept your account. It's convenient, it's fl exible...it's up to you!
Sincerely,
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the
money directly into your checking account.
Rounded sidebar allows for creative
fl exibility within GE Brand guidelines.
GE
Appliances
Get a Line of Credit
$25,000
Mr. Bob Smith
123 Any Street
Anytown, TX 00000-0000
Dear Mr. Smith:
The standard warranty covering your Hotpoint refrigerator expired quite some
• No annual fee
time ago.
• You can get out
We want you to enjoy the peace of mind that comes from knowing you are
protected...and that you won't have to pay for any unexpected repairs or needed
of debt in as little
adjustments. That's why we are giving you this special opportunity at a special price
as 36 months
to protect your refrigerator with a service contract.
• APR as low as 7.99%
†
It's called Service Protection Plus™ by GE and here are the benefi ts:
• Credit lines
• COMPREHENSIVE COVERAGE
– Even the best operating major appliances and
up to $25,000
†
home electronics need occasional repairs and adjustments to stay in top
running condition – especially as they grow older. Today, just one service call
• No prepayment
alone can easily cost $150 or more! But with Service Protection Plus from GE,
penalty
you receive service as often as you need it. Your coverage includes all expenses
for functional replacement parts and labor on repairs to operating components
• Use your account
that fail during normal use, with no deductibles or fees of any kind.
for anything
• PROFESSIONAL, RELIABLE SERVICE
– By dialing the toll-free phone number
you want
listed on your contract, you avoid all the guesswork and hassle of choosing a
dependable, qualifi ed service provider. We schedule service promptly – at a
• Funds can be
time that is convenient for you. Our expert technicians are trained to repair
deposited directly
your brand and model of major appliance or electronics. They use advanced
into your checking
diagnostic tools and only quality replacement parts, so most repairs are
account
completed in just one visit!
• IMMEDIATE ACTIVATION
– If you return your completed application, or call toll-
free 1-800-626-224, or visit us on-line at www.GEAppliances.com/spp before
September 5, 2005.
Gradient sidebar with bullets highlights
features and important benefi ts to the
consumer.
GE
Appliances
ACT NOW TO RECEIVE
20% SAVINGS
1-800-626-2224
www.GEAppliances.com/spp
Mr. Bob Smith
123 Any Street
Anytown, TX 00000-0000
Dear Mr. Smith:
The standard warranty covering your Hotpoint refrigerator expired quite some
time ago.
Special
We want you to enjoy the peace of mind that comes from knowing you are
Off er:
protected...and that you won't have to pay for any unexpected repairs or needed
adjustments. That's why we are giving you this special opportunity at a special
price to protect your refrigerator with a service contract called Service Protection
Plus from GE.
Coverage on
Comprehensive Coverage
4
Even the best operating major appliances and home electronics need occasional
major
repairs and adjustments to stay in top running condition – especially as they grow
older. Today, just one service call alone can easily cost $150 or more! But with
appliances
Service Protection Plus, you receive service as often as you need it. Your coverage
for only
includes all expenses for functional replacement parts and labor on repairs to
operating components that fail during normal use, with no deductibles or fees of
any kind.
$
229.
00
Professional, Reliable Service
By dialing the toll-free phone number listed on your contract, you avoid all the
Call Toll Free
guesswork and hassle of choosing a dependable, qualifi ed service provider.
1-800-626-2224
We schedule service promptly – at a time that is convenient for you. Our expert
technicians are trained to repair your brand and model of major appliance or
electronics. They use advanced diagnostic tools and only quality replacement
parts, so most repairs are completed in just one visit!
ACT NOW TO RECEIVE
20% SAVINGS
1-800-626-2224
Coverage includes
all expenses for
functional
replacement parts
and labor
P
Range
P
Refrigerator
P
Dishwasher
P
Dryer
P
Microwave
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