Sony SRX-R220 Brochure page 4

CineAlta 4K™
Experience the Difference
With True 4K Digital Cinema
In 1999, Sony introduced a totally new concept for
moviemakers to provide a new higher level of picture
quality, efficiency, and flexibility in production
processes – digital cinema production.
Sony's new approach was to produce movies in a
high-definition (HD) progressive video format at
24 frames per second using digital video tape media.
This concept, together with the Sony products that
enabled it, was named CineAlta™ – and it has been
embraced by an ever-broadening spectrum of
producers, directors, and cinematographers all over
the world. A large number of movies have already
been produced digitally using CineAlta equipment,
and this will continue into the future.
The recent acceleration of HD has heightened the
need for the best technologies at every point in the
professional production workflow. As a result, Sony
launched "CineAlta 4K" in 2006 – an extension of
the CineAlta brand that currently comprises the
SRX Series SXRD 4K projectors. Sony is also working
to expand the "4K" concept to other Sony
professional equipment, with a longer-term plan to
establish a 4K production workflow.
With Sony CineAlta 4K technologies and equipment,
true 4K digital cinema is a reality.
4
System Advantage/Features
4K Resolution
Historically, the movie theatre experience has always
exceeded what could be achieved by home entertainment
systems. The advent of HDTV (1920 horizontal pixels) and
technical improvements in home theatre equipment have
stimulated the movie industry to think further ahead into the
future. Meanwhile, the Hollywood movie studios have jointly
agreed on standardizing 4K (4096 horizontal pixels) and 2K
(2048 horizontal pixels) as the next-generation digital movie
distribution and projection standards. Creating movies in 4K
provides a significant attraction to the theatre audience.
In recent years, stadium-type seating is becoming
increasingly popular among modern cinema complexes.
By sitting closer to the screen, the audience can enjoy an
immersive visual experience. However, those sitting in the
front rows may witness image artifacts if the projection
system is at a lower resolution. The SRX-R220 and SRX-R210
provide the full detail of 4K content thanks to Sony's SXRD
imager, exclusive 4K internal signal processing, and newly
designed 4K-compatible optical system. In addition, since
the SRX-R220/SRX-R210 provide four times the resolution of
2K projectors, the visual quality of 2K and HD content is
also maximized.
Screen
5
4
3
2
1
4
3
2
1
Cineplex
(Stadium Seating)
10
9
8
7
Traditional theatre
10
9
8
7
5