Honda H3011H Owner's Manual page 36

4. Turn the engine switch to START. (5 second maximum)
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IMPORTANT NoT'CE Using the starter motor for more than 5 seconds can
damage the motor.
If the engine fails to start, release the engine switch key, and wait at least
10 seconds before operating the starter motor again.
5. After the engine starts, let the engine switch return to ON.
6. After the engine warms up, move the throttle lever to the SLOW
position.
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