JVC DIAMOND DM65USR User Manual page 27

Adjusting the Menu Settings – Picture Menu
Adjust picture options such as Brightness, contrast, and advanced picture settings.
Picture
Select the picture mode.
Custom For custom picture settings.
Standard For standard picture settings.
Movie For moving pictures such as movies.
Game For fast and dynamic pictures suitable with playing games.
Vivid For bright and vivid picture settings.
Sport Suggested settings for sporting events.