Samsung 840 White Paper page 32

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The Samsung Advantage
Why You Should Choose a Samsung SSD
In such a crowded SSD market, it can be confusing to figure out which brand to trust or which drive to buy. Many
vendors use the same components, repackaged under competing brand names, and feature extensive lineups that
can be difficult to navigate. Samsung is unique in the SSD industry, as it represents one of the only fully-integrated SSD
manufacturers. Additionally, capitalizing on its years of industry experience and leadership, Samsung strives to maintain
a streamlined lineup of user-friendly products. With its unparalleled understanding of SSD technology and its focus on
usability, Samsung is the brand you can trust to store your precious data.
End-to-End Integration
Samsung represents one of the few manufacturers that designs and manufactures every major SSD component. In
addition to manufacturing both the NAND and the proprietary MDX SSD controller, Samsung also manufacturers the
DRAM cache that its MDX controller uses as a performance buffer. Additionally, having full control over the firmware
means Samsung is free to design its own unique performance profile and execute more robust reliability and bug
testing. Each and every piece that makes up a Samsung SSD is fully optimized to work seamlessly with its counterparts
- a design luxury that produces a product that not only outperforms, but outlasts, most of the competition.
The Best NAND
As a fully integrated manufacturer that controls its own NAND fabrication lines and produces a wide range of memory
products, Samsung has the luxury of choosing only the best quality NAND to use in its SSD lineup. A NAND wafer does
not contain NAND chips of uniform quality. Samsung takes those chips with the highest quality, performance, and
potential longevity and uses them for the most demanding applications – SSDs. The regular quality chips can be used
for less demanding applications, like USB storage devices, that do not experience consistent, heavy use.
The Most Experience
Samsung has been a number one player in the semiconductor industry for over 20 years. For 6 of those years, it has
been the largest supplier of SSDs to the preinstalled PC business. Designing a storage device like an SSD is no trivial
task – experience matters. Samsung's SSD technology has been going through (and passing) the rigorous testing of the
world's most demanding clients for years, and its engineers have been learning each and every step of the way. Very few
companies can pull together such vast knowledge and experience across every major SSD component – and Samsung's
expertise is embodied by its Average Failure Rate (AFR), which is among the industry's lowest at 0.05%. Samsung's SSD
lineup is a culmination of everything it has learned and stands for, and customers love the results.
Simple Upgrade Solutions
With the introduction of the 840 Series SSD, Samsung is expanding its focus on ease-of-use. The full upgrade kit
includes everything users need to bring their computing experience into the 21st century: a 3.5" adapter bracket for
desktop PC users, a SATA to USB adapter cable for Notebook users, and a comprehensive software suite. In just 3 clicks,
the new migration software, powered by Clonix, will migrate all of your precious data and your operating system to your
new SSD. The fully-redesigned Samsung Magician software has been engineered from the ground up for better usability
and brings everything you need to manage your SSD into one coherent interface. With regards to the SSD itself, the
performance profile has been designed to deliver next-generation random performance, ensuring that your PC is more
responsive than you ever imagined possible. To top it all off, you can rest assured knowing that your SSD will continue