LG CHI ColorMaster User Manual page 13

Part Two
Formulating using the Four Easy Steps
The Four Easy Steps are the foundation and most important steps to ensuring that you achieve your
target color. These steps are applied with every single color application using CHI Ionic Shine Shades
Liquid Hair Color from virgin, re-touch, toning or glaze service.
Step 1: Determine the Natural Level You are Starting From
Determining your starting point is the foundation to effectively selecting your color. This means
accurately analyzing and identifying the natural level of the client's hair. The CHI Ionic Shine Shades
Liquid Haircolor swatches offers a simple way to determine the natural level of your client's hair.
Determining the natural level
• Take a clean, dry section of hair and hold it so it lifts away slightly from the scalp.
• Choose one of the swatches numbered 1 through 11 and place it so it matches the growth
direction of the section.
• Once you have found a match, you've identified the client's natural level.
• Always check in several areas: crown, nape and hair line, to get a true reading of the natural level.
• Determine the percentage of gray
Note:
If the client's natural level falls between two CHI Ionic Shine Shades Liquid Hair Color Natural levels
choose the following for your formulation:
• Darker level if lifting
• Lighter level if depositing