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ENGAGE, CONNECT AND TRANSACT
WITH RETAIL SHOPPERS
Samsung interactive displays can be used in a variety of retail areas to engage shoppers, improve the
shopping experience and transact sales.
Engage Shoppers
Samsung interactive displays can engage shoppers with interactive content
and stunning visuals. For example, automotive dealers can install Samsung
interactive displays on the showroom floor and service waiting areas to
raise product awareness and purchase consideration. Customers can
engage by virtually choosing car models and colors, configuring trims and
options, and obtaining pricing information – all without feeling pressured.
Toy retailers can engage young shoppers by creating a fun, engaging
atmosphere with interactive games and activities that reinforce their brand.
Ideal for:
• Automotive Dealers
• Department Stores
Improve the Shopping Experience
Shoppers often find it hard to navigate and find merchandise at retailers
with large SKU counts like home improvement centers and department
stores. Samsung interactive displays can be positioned at entrances and
key areas to function as virtual shopping assistants. The displays provide
detailed product and location information, inventory level and promotions.
Malls and shopping centers can also deploy the interactive displays for
way-finding and mall services.
Ideal for:
• Shopping Malls
• Home Improvement Centers
Transact Sales
Online retail has raised shopper expectations for in-store selection,
inventory status and product details. Samsung interactive displays can
combine the convenience of online shopping with the power of real-time
purchase gratification. Retailers can display both in-store and online-
only SKUs on the interactive displays with detailed product information,
images, videos and purchase options.
Clothing retailers can use Samsung interactive displays so shoppers can
easily see alternate styles, sizes and color options that may be in the
store or available at the retailer's online store. Accessories and cross-sell
items can also be displayed. By offering on-the-spot ideas and options,
retailers can avoid showrooming and close the sale while the shopper is
most engaged.
Ideal for:
• Clothing Retailers
• Book and Gift Retailers
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• Toy Stores
• Luxury Goods Retailers
• Electronics Retailers
• Department Stores
• Department Stores
• Appliance Retailers
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