Pioneer S-LX70C Brochure page 6

KURO. Picture this.
The white flash of a lightning bolt against a pitch-black sky. Spectacular fireworks exploding in all colours of the rainbow
on a cloudless night. The golden glow of a black panther's eye as it stalks prey in the dense undergrowth of a rainforest.
The deeper the black, the stronger the brightness and depth of the colours. KURO means black in Japanese, and black
is at the very heart of the KURO concept. Blacker than ever, KURO flat screen T Vs create black tones of such depth and
purity that every detail, every colour, every shade comes brilliantly alive. And revolutionises home viewing.
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