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Imaging Excellence
Made Easy and Compact
Canon PowerShot digital cameras have been a
long-time favorite choice among photographers
of all levels. Renowned for delivering the highest
quality still and video images, the most
advanced features, quintessential style and
ease of use, PowerShot digital cameras set the
pace for technological innovation and design
elegance among compact cameras. With six
different PowerShot Series from which to
choose, there's a PowerShot camera that's
perfect for you.
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DIGITAL CAMERA
GENUINE CANON OPTICS
Uncompromised Image Quality
A great lens is at the heart of every great image. With over
70 years of innovation in optical technology, Canon is
recognized as a leading provider of high-performance lenses
for a broad range of imaging applications in numerous
industries. Canon optical engineers have pioneered the use of
new materials and relentlessly pushed the envelope with
ingenious lens designs, achieving ever higher levels of image
quality and dependability while reducing size and weight. In
the world of image capture, Canon lenses have secured the
loyalty of the most demanding professionals and have
inspired generations of breathtaking images. When you own a
PowerShot camera, you own a Genuine Canon Lens.
DIGIC IMAGE PROCESSOR
Superlative Imaging
Performance
Since their groundbreaking introduction in 1999, Canon
Image Processors have set the standard for
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performance and brought powerful new features to PowerShot
digital cameras with each successive generation. The
≥
Image Processor ushered in a new level of picture quality and
accelerated processing, making possible features such as
high-speed continuous shooting, Full HD Video, and improved
low-light capture. The latest
5 Image Processor, found in
≥
select new PowerShot models, delivers higher quality
continuous rapid shooting, improved noise reduction under
low light and an advanced Multi-Area White Balance system.
POWERSHOT ADVANTAGE
HS SYSTEM
Shoot with Confidence
The Canon HS SYSTEM lets you take photos
in an even wider range of situations without
sacrificing image quality. Beautiful low-light
shots are possible with minimal noise and maximum detail in
highlight and shadow areas. The system is the result of two
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technologies brought together in PowerShot cameras: an
advanced high-sensitivity CCD or CMOS sensor, which is able
to capture more light; and the
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5 Image
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Processor, which actively reduces noise. The HS SYSTEM
improves low-light shooting and delivers clear, blur-free
images.
usa.canon.com/powershot
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