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HONEYWELL PENTAX
SPOTMATIC Ila
Your Honeywell Pentax Spotmatic ITa is the most advanced photo¬
graphic tool on the market today.
With its unique Strobo-Eye you have the capability for automatic elec¬
tronic flash ... off camera or on ... bounced , or direct... from 2' to 40'
... with a choice of f/stops.
There is no comparable system.
The Super-Multi-Coated Takumar is an unbeatable lens.
The Super-
Multi-Coated Takumar reduces flare and boosts contrast to a degree far
beyond what was previously possible in optical technology. It is a tougher
coating than is available on any competitive lenses and results in pictures
with more detail and richer colors than is possible with any other sys¬
tem at any price.
The Spotmatic Ila itself is an outgrowth and refinement of the original
Spotmatic which introduced through-the-lens metering to the world of
photography.
Its stopped-down metering system is the most accurate
method for perfect exposure determination.
It also automatically gives
you a depth-of-field preview.
It is an averaging system for the easiest
and most dependable exposures in typical picture-taking situations. This
metering system has been refined and improved each year in the Spot¬
matic to a degree of accuracy unmatched in the industry.
The original Spotmatic was the most compact 35mm SLR made. The
Spotmatic Ila retains that same traditional compactness and classic feel.
It also is designed for use with the accessories from the Pentax system, in¬
cluding all of the superb Takumar lens ranging from the ultra-wide-angle
17mm Takumar up to the super-telephoto 1000mm Takumar. The Pentax
system can grow with you as your interests develop in any direction.
This is today's most advanced photographic system. Its unique auto¬
matic electronic flash capability, its superior Super-Multi-Coated Taku¬
mar and classical Pentax body make this a camera we are very proud
to market.
We are sure you will be just as proud to own it.
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