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8.02
Envelopes: Typography
Copy Positioning
Marketers have fl exibility in choosing the appropriate type size for copy
text on the envelope, starting at a minimum of 9 pt, but not exceeding
30% of the live area of the envelope.
Note Call-outs and other appropriate design devices can be applied in
addition to this rule, and do not make up part of the 30%.
Always use GE Inspira for envelope copy.
Copy can be left or center justifi ed above or below the window, to the
right of a window, or within a call-out. Center justifi cation is acceptable
on envelopes but should not be used for body copy on other applications
such as letters. Do not set any type fl ush right on the envelope. Always
adhere to the correct clear space and safety requirements around the
Monogram (and architecture or tagline lock-up) and postal indicia.
Return address, P.O. Box or marketing text may appear on the back of the
envelope fl ap (minimum 9pt size font).
Lasered Copy
Where name and address is being lasered on an envelope (no window), it
is assumed the font is GE Inspira, however if GE Inspira is unavailable any
lasered font is acceptable.
Font Style
DR marketers can use bolding, italics, underlining and selected
capitalization on envelopes. Avoid the use of more than two font styles.
Direct Response Communications
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